Maib launches the Christmas campaign “Magic is within each of us”
In the spirit of the winter holidays, maib announces the Christmas campaign “Magic is within each of us”, a project that aims to bring generations together and refocus public attention on warm, authentic relationships—simple yet full of emotion.
The campaign seeks to build a bridge between generations and reconnect young people with Moldova’s cultural heritage. At the same time, the project speaks to everyone who, during this time of year, is searching for deeper meaning, sincere emotion, and a reminder that the true value of the holidays comes from the people who live them.
At the heart of the initiative is one of the most beloved songs in our musical heritage, “Scrisori pe zăpadă” (“Letters on the snow”), performed by Ion and Doina Aldea-Teodorovici. The song is reinterpreted in a modern style by the community of young artists Auditoria, giving it new energy while preserving its depth and authenticity, thus making it relevant for younger generations as well.
https://www.youtube.com/watch?v=VmjSV_8m1uk
Through this reinterpretation, the campaign creates a dialogue between the past and the present, inviting a moment of reflection on how traditions can be experienced and passed on in a society in constant change.
The campaign “Magic is within each of us” aligns with maib values as a brand that places people at the center of everything it does and supports initiatives that help strengthen the bonds between communities, generations, and culture. The campaign is a project of the NRG Publicis Moldova agency and will be visible starting December 17 of this year across major channels: TV, radio, supermarkets, the press, and online media.
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