Moldovan processed fruits and honey are enjoying great success at the world's largest food and beverage exhibition Anuga in Cologne.
Moldova Fruct Association of Fruit Producers and Exporters reported this, noting that this exposition is held in Germany from October 9 to 13, and 4 companies from Moldova participate in the exhibition that promote beekeeping products and processed fruits, being the beneficiaries of the export promotion program to the EU markets, implemented by the Moldova Fruct Association of Fruit Producers and Exporters and funded by the International Finance Corporation (IFC) in the framework of the Moldova Investment Climate Reform Project in cooperation with the Dutch agency CBI - Center for the Promotion of Imports from Developing Countries. Visitors to the Anuga exhibition were delighted with the taste of the offered Moldovan products, and the manufacturing companies held negotiations with a number of potential buyers from Bulgaria, Poland, Sweden, Norway, Egypt, Germany and Romania. They were especially interested in prunes, dried apple cubes, and apple chips. The dates for shipping the first trucks to new customers have already been set. According to the marketing specialist of Moldova Fruct Octavian Olaru, Moldovan producers have the necessary ability to meet all the requirements of buyers in different markets, and processed fruits from Moldova have real prospects to reach the table of EU consumers, as evidenced by their participation in Anuga. The fruit can be eaten as a snack as well as in cooking. Manufacturers must identify and use marketing tools: attractive packaging, correct product information on the packaging, quality and traceability certificates that the consumer can find on the supplier's website. It should be noted that Moldova is well known as a producer of fresh fruits, but our producers have shown that they can also produce and offer a wide range of high quality processed fruits, honey and bee products. // 12.10.2021 – InfoMarket
