Gabriella Offeddu has been appointed as the new General Manager of JTI in Romania, Moldova, and Bulgaria, effective January 2026
According to the company's statement, Gabriella Offeddu has more than 20 years of experience in international business in major global markets, including Milan, Paris, New York, Singapore, Hong Kong, London, and Tokyo. Throughout her career, she has gained solid experience in brand development, marketing, and sales, both in the luxury and fashion industries and in the tobacco sector. She joined JTI in 2017 in Geneva, where she held several senior positions, including coordinating key global brands and portfolio strategy in marketing and sales. Since 2022 Gabriella Offeddu has successfully led JTI Ireland, strengthening the company's performance and market position. Gabriella Offeddu holds an MBA from the University of Birmingham (UK) and has completed executive development programs at London Business School and IMD. While commenting on her new appointment, Gabriella Offeddu said she was honored to lead JTI's business in Romania, Moldova, and Bulgaria, a cluster of strategic importance to the company. According to her, together these markets reflect JTI's long-term commitment to responsible investment, stability, and partnership with the local community through various projects. “In Romania, where JTI has established a strong manufacturing and commercial presence, our recently announced plans to build a new factory clearly demonstrate our confidence in this market and our intention to contribute to sustainable economic development, job creation, and long-term value creation for the country. We will also continue to grow in the low-risk product category with Ploom AURA, a modern tobacco heating device. I look forward to contributing to the next phase of JTI's sustainable and innovative growth in the region as a constructive and reliable partner,” said Gabriella Offeddu. As General Manager of JTI in Romania, Moldova, and Bulgaria, she will replace Alexander Pitchka, who will continue his career at JTI in Western Europe. JTI, part of the JT Group, is a modern and dynamic international company with a focus on quality and innovation. The company sells its products in more than 130 markets, striving to provide an exceptional experience for adult consumers of tobacco and nicotine products. JTI owns the global brands Winston and Camel, the second and third largest brands in the world in the smoking tobacco category. Other global brands owned by the company include MEVIUS and LD. The company is also present in the reduced-risk category with the Ploom heated tobacco brand, the Logic e-cigarette brand, and Nordic Spirit nicotine pouches. JTI is headquartered in Geneva, Switzerland. The company employs more than 46,000 people and in 2025 was recognized as the world's best employer for the 11th consecutive year. // 20.01.2026 — InfoMarket
