In 2023, the volume of the online trading market in Moldova amounted to about 357 million euros, up by 31% compared to 2021 and up by over 15% compared to 2022.
These results of a study of the e-commerce market in Moldova were presented at the GPeC conference held last week in Chisinau. The authors of the study reported that the number of e-commerce participants in Moldova doubled to 1,200, and the number of buyers increased by 2%, exceeding 327 thousand people. Most of the e-commerce in Moldova is concentrated in Chisinau. It is worth noting that about 300 entrepreneurs from all over the country took part in the GPEC conference on e-commerce and digital marketing, which was held in Chisinau for the second year in a row. The speakers were representatives of 15 well-known companies and brands: Google, Emag, Hive5, Naratix.ai, etc. International and local experts in the field of e-commerce and digital-marketing spoke about the advantages of e-commerce, challenges and keys to success in e-commerce, about strategies and promotion in the digital space, presented various cases and ways to solve them. Also during the networking, participants learned about the secrets of promoting an electronic store, the features of European marketplaces, innovative payment tools, SEO optimization, etc. Let us remind you that the event was organized by GPEC România in partnership with AmCham Moldova, the Alliance of Small and Medium Enterprises of Moldova (AIM) and the Future Technologies Activity (FTA) project, funded by USAID, Sweden and the UK. // 24.06.2024 - InfoMarket.
