Caleidoscope
Less stuff, more joy: seven lessons from ‘enoughfluencers’ on how to live a happier, simpler life
16.04.2026
Meet the influencers encouraging us to stop buying new
Anna Kilpatrick doesn’t have a bedroom. Or even a bed. The a 52-year-old content creator from East Sussex sleeps on a wide shelf in her hallway so that her two children, 21 and 18, can have their own rooms. And yet, she says, she has “enough”. She doesn’t hanker after a bigger house or shinier car. “Having fewer things is freedom,” she says. Kilpatrick, who shares such ideas with her 104K Instagram followers (@not.needing.new), is part of a small but growing community of “enough-luencers”. The concept is similar to deinfluencing – where...
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