Commerce
The illegal e-cigarette market in Europe has reached €6.6 billion and continues to grow
18.03.2026
According to a study conducted by the Fraunhofer IIS and the consulting firm MRU, this accounts for nearly 48% of the total market. Of this, about 35% is attributed to the fully illegal market, and approximately 13% to the “gray” segment—private imports of goods that do not meet requirements or are not taxed.
The study, presented at an international press conference in March 2026, analyzes the supply structure, trade flows, and actual scale of vape consumption in Europe. As emphasized by the project leader, Uwe Veres-Homm, a specialist in international supply chain...
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