The United States has provided significant support to the development of the tourism industry in Moldova through investments in various projects and programs of USAID.
This was discussed during the visit of US Ambassador to Moldova Derek Hogan and Assistant Administrator of the United States Agency for International Development (USAID) for Europe and Eurasia Brock Bierman to the Old Orhei Cultural and Nature Reserve to assess the impact of American investments in this region. During the day, they were real tourists and personally tested the tourism products of our country. Derek J. Hogan noted that the tourism sector in Moldova is an extremely important and surprising industry, in which the USA has invested during more than 10 years. “This sector is a successful combination of agriculture and tourism, and it is this merger that gives us the opportunity to create a product that is extremely popular all over the world - rural tourism (agritourism). USAID provided several grants for the guest house, as well as for other rural guest houses in the region, specifically for the development of the necessary infrastructure. We see that thanks to the support provided, this place is visited by many tourists from all over the world who come here for the sake of culture, gastronomy and atmosphere. Tourist experience of Butuceni is a good example of a tourist product of Moldova: a great place to have a good time, relax and taste traditional delicacies. The local atmosphere and the experienced joy make you want to come back, and these elements make up a product that can be easily sold, ”he stressed. In turn, Brock Bierman said that since his first visit to Moldova in 2006, he noticed amazing changes and the rapid development of this sector. Since 2012, the US government, through projects by the US Agency for International Development, has supported the development of the tourism industry, which can contribute to reducing poverty and migration, especially in rural areas. Thus, in 2016-2017 USAID Moldova conducted activities for the development and promotion of the Cultural and Natural Reserve “Old Orhei” as a long-term and self-sufficient tourist site. At that time, several rural guest houses were included in the program of technical and financial assistance in order to bring living conditions in line with Western standards and diversify the proposed tourist services. Currently, there are 27 guest houses that received grants and assistance from the Moldova Competitiveness Project, which allowed them to double the number of visitors, and last year 160 thousand tourists visited Moldova. Last year, with the support of USAID, was released the White Book, which provides for the reform of the regulatory framework of the tourism industry. The document is aimed at the development of rural tourism and national tourist zones and contains recommendations on the quality and diversification of services, as well as on improving the quality of education and personnel in the field of tourism, the legal status of travel agencies and tour operators. According to statistics from the World Tourism Organization (UNWTO), Moldova is one of the least visited places in Europe.// 09.07.2019 — InfoMarket.