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Outdoor advertising along primary roads, within intersections and roundabouts and on playgrounds to be banned in Moldova

Outdoor advertising along primary roads, within intersections and roundabouts and on playgrounds to be banned in Moldova

This is provided for by the amendments to the law on advertising developed by PSRM MP Alexandr Nesterovschi and adopted at the first reading in Parliament. According to the MP, outdoor advertising in national parks and on road sign pylons should be banned; it can not copy the shape and the size of a road sign and can not shut it in. Currently, outdoor advertising in Moldova is banned in case it does harm to trees or placed within the protected historic areas. According to the lawmaker, the amendments aim to address chaotic placement of ads, increase road safety and improve the looks of Moldova’s localities. There are a lot of examples, he said, when in a rush for profits, the advertising agencies place billboards in inappropriate places, leading to deaths and injuries of drivers. Let’s remind that Grigorie Vieru, a well-known poet of Moldova, was killed as his car rammed into a billboard set just in the middle of the road. Outdoor billboards not only provoke road accidents but mar up the look of a city. Some MPs expressed concern that the new amendments would in fact prohibit outdoor advertising at all and the revenue of the budget would, therefore, decrease. Alexandr Nesterovschi assured them that the amendments just aim to streamline the placement of ads but not to ban them. // 20.03.2017- InfoMarket.

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