Moldovan fruit and berry producers are recommended to focus on Asian and African markets, as well as invest in quality and marketing.
Such conclusions were made by the participants of the national conference “Fruits and berries of Moldova - production and marketing efficiency”, which was organized by the Federation of Agricultural Producers of Moldova (FAPM) under the auspices of the EBRD and Food and Agriculture Organization (FAO). FAO representative Andriy Yarmak informed the participants of the forum about the situation on the world markets for fruits and berries, noting that these markets are not expanding, while production increases. For example, in Europe this year they reached record levels of apple production - crop growth exceeded 3.4 million tons, which corresponds to 40 annual apple yields in Moldova. “In the future, there is also no shortage of apples. At the same time, such importers as Russia, Uzbekistan, Georgia, Azerbaijan, Tajikistan, Ukraine began to actively grow their products and are oriented to export. To sell their products, Moldovan producers should focus on new markets, such as Asia and Africa, to invest in new technologies, varieties, quality and marketing,” said the FAO representative. Currently, the main importers of Moldovan apples are Russia and Belarus. The volume of imports to these countries fluctuates due to restrictions imposed by Russia for the export and re-export of Moldovan apples. Moldova exports small quantities of apples to Kazakhstan, Romania, Ukraine and Iraq. Regular export growth has been registered in other 27 countries of the world. In 2017, were exported 220 thousand tons of apples, of which 96% went to the Russian market. The export of Moldovan apples to the EU is not mastered, since local products are not competitive, and manufacturers cannot ensure traceability of products. At the same time, producers and exporters of berries, which this year have already encountered difficulties, are also recommended to improve the quality, storage conditions, invest in marketing, search for new markets. During the event, representatives of the Federation of Agricultural Producers noted that Europe, although it is the largest consumer of berries, and the consumption of these products in Asian markets is growing, the main importers of Moldovan berries are Russia and Belarus. In 2018, at the same time, some export diversification was noted: Moldovan berries were supplied to Romania, the Baltic countries, Dubai. However, there is a decline in prices for berries. Blueberries in Europe at the beginning of the season cost 2-3 euro per kg, in Moldova - 12 euro per kg. The price of quality raspberries in Ukraine has decreased from 2 dollars to 25 cents, and there is an oversupply in the markets of Poland and Ukraine. Meanwhile, the branch of berry production in Moldova has increased significantly. In recent years, about 100 hectares of new plantations of berries are planted annually, and the total area under berries in Moldova is 3 thousand hectares, which is 3 times more than in 2012. During this period, the volume of berries grown increased by more than 11 times. Blackberry, blueberry, goji berries of own production appeared in Moldova.//27.11.2018 - InfoMarket.